The Day Edition

Four ingredients. Three of them aren't coffee.

It isn't a jar of instant. It's a blend, and the three that aren't coffee are the reason it costs what it costs.

It also tastes like it: darker, earthier, and not much like the jar in your cupboard.

Everything that's in it is on the front, in order, by weight, with the percentages.

Instant coffee, garcinia cambogia, ginseng, green tea extract.

One heaped teaspoon in a mug. Hot water, not boiling — give the kettle thirty seconds to calm down. Stir properly; it's a fine powder and it likes to sit on the top sulking.

We drink it black. Or go oat, soya, whatever's in the door of your fridge.

Some people love it and some really don't.

It's strong and dark with an earthy edge — closer to a dark roast than a smooth one. If you drink your coffee black and mean it, you'll get on with it. If you're a two-sugars-and-a-splash person, ease in.

We'd rather tell you that than quote you a number.